Facebook & Instagram advertising

Meta Ads For House Washing

Exterior cleaning is highly visual, but a useful campaign needs more than a dramatic before-and-after. It should distinguish the surface, property, access and cleaning method so your team can quickly decide whether the enquiry fits the work you provide.

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AClean House Washing logo

House washing and exterior cleaning

AClean House Washing

Brisbane and Ipswich, QLD

AClean House Washing offers pressure cleaning, soft washing, roof and gutter cleaning, driveway cleaning and other exterior-cleaning services across Brisbane and Ipswich.

Snapshot: 30 days ending 5 August 2026. Results vary.

Read case study
Meta leads
47
Cost / lead
$18.59
Meta spend
$873.81

The customer decision

Make the project clear before the form.

A homeowner may use “pressure washing” for every exterior-cleaning job even when the right method differs by surface. The ad and form can describe your services clearly while leaving the method and final scope to your trained team.

Work the campaign can be organised around

  • Whole-house exterior washing

    Property-wide cleaning enquiries with storeys, exterior materials and access captured before follow-up.

  • Soft washing

    Appropriate service enquiries described without telling a customer which method their surface requires.

  • Driveways and hard surfaces

    Driveway, path and selected paved-area projects within the minimum scope you choose.

  • Pre-sale or property refreshes

    Multi-surface enquiries where deadline, access and the areas to be cleaned matter.

The campaign plan

Specific enough for house washing businesses.

The account setup is repeatable. The offer, creative and enquiry path are where the campaign needs to reflect the actual work.

  1. 01

    Let the work demonstrate the service

    Real before-and-after sequences, process clips and finished surfaces make the offer immediately understandable.

  2. 02

    Name the surfaces and scope

    The campaign can distinguish house exteriors, driveways and other services instead of promising every kind of pressure cleaning.

  3. 03

    Ask for property context

    Storeys, surfaces, access, location, desired timing and optional photos give you a better basis for the first call.

A more useful first conversation

Questions the enquiry path can answer.

These questions provide context. They do not inspect the site, diagnose the work or guarantee that every person becomes a booked job.

  • Which areas need cleaning?

    Identifies house exterior, driveway or a combined project.

  • What type of property is it?

    Captures storeys, access and broad surface context.

  • Can they share photos?

    Helps your team see the approximate scope before responding.

  • Where and when?

    Checks travel area and whether the requested timing is workable.

What we ask you for

Enough detail to avoid generic ads.

You do not need to write the campaign. You do need to tell us what your team offers, where it works and which real assets we may use.

  • Before-and-after assets

    Matched images or short clips from genuine completed work.

  • Service boundaries

    Surfaces, property types, access limits and minimum job scope.

  • Safe claim guidance

    The methods and wording your team is comfortable advertising for each service.

Included every month

We build and manage the whole lead campaign.

Your ad budget is the only separate cost. It is billed by Meta on your own account and never marked up by us.

  • Ad creative and copy written for your trade
  • Conversion-focused landing page built for the campaign
  • Lead tracking and reporting set up
  • Ads run on your own ad account, in your name
  • Campaign build, launch and ongoing optimisation
  • Leads delivered straight to you
  • Ad budget paid directly to Meta
  • No setup fees, no lock-in contract, cancel anytime

No setup fees, cancel anytime

No setup fees, no lock-in contract, cancel anytime. A lead must request the advertised service, be inside the agreed service area, provide valid contact information and meet the written criteria agreed before launch.

Questions from house washing businesses.

  • Do house washing ads need before-and-after photos?+

    They are useful because the service is visual, but they must come from work you are permitted to show. Process clips, equipment and clear service explanations can also support the campaign.

  • Can we advertise soft washing and pressure cleaning together?+

    Yes, while keeping the service descriptions clear. Your team still decides the appropriate method for a property or surface after reviewing the job.

  • Can the form require property photos?+

    It can request them, although making photos optional usually avoids blocking an otherwise useful enquiry. Your team can request more detail during follow-up.

  • Can I set a minimum job scope?+

    Yes. The offer and form can state the areas or bundled services you want to quote. That improves expectation-setting without claiming every submission will meet the minimum.

Other industry guides

Explore another trade.

A short fit and setup call

Want a Meta Ads plan for your house washing business?

Answer a few questions, choose a 15-minute call time and we will tell you plainly whether the service fits the work you want to advertise.

See if we're a fit