Roof tiling and restoration · Melbourne, VIC
Clear Coats Roof Tiling: 32 Meta-reported leads at $18.66 per lead
Clear Coats Roof Tiling runs a Melbourne-focused campaign for roofing enquiries. The connected account snapshot covers the early campaign period and shows both enquiry volume and the Meta spend behind it.
Account snapshot:
- Meta-reported leads
- 32
- Cost per lead
- $18.66
- Meta spend
- $597.01
- Meta-reported CTR
- 2.25%
Campaign scope
What was being advertised
Meta instant-form lead campaign with three approved creative variants in the connected account.
- Roof-tiling enquiries
- Melbourne service-area targeting
- Residential roofing work
Execution
How the campaign was structured
- The campaign used a direct lead form rather than sending homeowners through an unrelated generic page.
- Targeting was scoped to the Melbourne service area recorded for the business.
- Three approved creative variants gave the initial campaign a controlled test set.
What this proves, and what it does not
Transparent results beat vague promises.
A Meta-reported lead is a campaign result in the connected performance snapshot. It is not automatically a qualified prospect, inspection, accepted quote or sale. Those later outcomes depend on offer fit, serviceability and follow-up.
- Roofing campaigns need a clear service and location match before more creative is added.
- An early 30-day snapshot is useful, but longer-term lead quality and quote outcomes matter more.
- Platform-reported leads should be reconciled with answered calls, inspections and accepted quotes.
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